FMCGPilot
Trade promotion effectiveness
- The problem
- Discount schemes are expensive and it is hard to know which ones actually lifted sales.
- How AI helps
- AI compares sales before, during and after each scheme against similar outlets, estimates the real uplift and ranks schemes by return.
- Start with
- Secondary sales data, statistical model, dashboard.
- Guardrails
- Treat results as estimates, check for seasonality and confirm with the sales team before cutting schemes.